Privacy e Cookie Policy

Privacy Policy has adopted a precise policy for the protection of user privacy and for respect for its professional ethics to guarantee that the processing of personal data is carried out in compliance with rights, fundamental freedoms and personal dignity. All information and personal data will be collected and processed with the purposes and methods set out below.

Collection and Purpose - processing of personal data: collects information and personal data during:

  • The information request phase:

When a visitor fills out and sends a request via the contact form, personal data such as name and email address are collected. This data will be used exclusively for the purpose of answering the visitor's question and will never be used for marketing purposes or transferred to third parties. By submitting the contact form you implicitly accept the sharing of the aforementioned data. The personal data acquired when using the contact form will remain in our databases indefinitely. It will be possible to request cancellation at any time by sending a simple request to the email: info[at]

  • Registering for the e-store:

When a visitor decides to register on the electronic shop and proceed to place an order, even without registration, the data necessary to process the order is collected. Specifically, the following are requested: name, surname, shipping address, telephone number, email address. This data will be used exclusively for the management of the same. In no way will his data be transferred to third parties and, without explicit acceptance during the registration phase, they will never be used for marketing operations.
The personal data acquired during the purchase phase will remain in our databases indefinitely in order to recreate the order history if necessary. However, it will be possible to request cancellation at any time by sending a simple request to the email: info[eat]

  • Registering for our newsletter:

During and only during the registration process on the electronic shop you will have the possibility to opt-in or not (by explicit consent) to our newsletter. The data requested is the same as those used for creating an account for the purpose of online purchasing. The methods and times of storage in our database will be the same. In case of explicit membership (opt-in) you will have the opportunity to receive our internal communications regarding promotions, special discounts, updates and any news relating exclusively to our electronic shop. Under no circumstances will we disclose these data to third parties and they will never be used for purposes other than the purposes indicated here. The user, at any time, has the possibility to request the deletion of their data from our database by sending a request to our email: info[at]

  • Comments and reviews:

When a visitor leaves a comment or review on we collect the data shown in the comments form, as well as the visitor's IP address and browser user agent string to help spam detection. This data will be used exclusively for the purpose of publishing the comment/review and will never be used for marketing purposes or passed on to third parties. Comments published on the blog will remain visible indefinitely. It will be possible to request deletion (of one or more comments or one or more reviews) at any time by sending a simple request to the email: info[at]

Data processing methods

a. The processing of Data for these purposes will take place using both automated and non-automated methods, always in compliance with the confidentiality and security rules established by law.
The Data will also be processed on behalf of by employees and professionals of our staff.
b. Personal data will not in any case be disclosed to third parties.

Rights of the interested party

     In summary, the art. 13 of law 675/96 recognizes the following rights to the interested party:
     access to the Guarantor's registers;
     obtaining information regarding your personal data;
     obtaining cancellation or blocking, updating, rectification or integration, certification that such operations have been brought to the attention of those to whom the data were communicated;
     opposition, for legitimate reasons, to the processing of such data;
     opposition to processing for commercial or advertising or market research purposes. however declines any responsibility deriving from the processing of data left in the possession of its customers.
     To exercise the aforementioned rights you can write to Bully Machine,
     email: info[et]

At any time and in full autonomy, the customer will be able to access the register of their personal data by logging in and accessing their personal area. In this section, by clicking on "my personal data", you can download the documentation relating to your personal data in PDF format or export in CSV format. If the customer wishes to request the rectification or deletion of their personal data, it will be sufficient to send an email using the email address: info[et]

How data is protected

  The guarantee of the protection of the data collected on is entrusted to the "SSL" certified security protocol, furthermore each access password is encrypted in md5.

Extended information on Cookies

In this information, pursuant to art. 13 of EU Regulation 2016/679 of 27 April 2016 relating to the protection of natural persons with regard to the processing of personal data (hereinafter, "Regulation"), you will be explained how this data is collected, for what purposes and what your rights. This document constitutes an integral part of the information on the processing of personal data, which can be consulted at the following link. The website (hereinafter the “SITE”) uses cookies to improve your browsing experience.

What are Cookies?

Cookies are small text files that the sites visited by the user send directly to his terminal (usually to the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user (so-called first-party cookies). While browsing a site, the user can also receive cookies from different sites or web servers on his terminal (so-called third-party cookies); this happens because on the website visited there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, they are those cookies that are set by a website other than the one you are currently visiting. Cookies may have a limited duration of a single browsing session on the browser (so-called session cookies), and in this case they are automatically deactivated when the user closes the browser; or they may have a predetermined expiry date and, in this case, they will remain stored and active on your hard disk until that expiry date, continuing to collect information during different browsing sessions on the browser (so-called permanent cookies).

Cookies are used for different functions. Some are necessary to allow you to navigate the Site and take advantage of its features (so-called technical cookies). Others are used to obtain statistical information, in aggregate or non-aggregated form, on the number of users who access the Site and how the Site is used (so-called monitoring or analytics cookies). Finally, others are used to trace your consumer profile and display advertisements on the Site that may be interesting to you, as they are consistent with your tastes and consumption habits (so-called profiling cookies).

To learn more about these different categories of cookies, continue reading this information. Find out how they work and what they are used for, and freely choose whether to consent to their use or prevent it. Below you can also consult the list of cookie categories currently present on the Site, highlighting their specific characteristics.

First party cookies

The Site uses the following types of first-party technical cookies, for the installation of which no consent is required from the user but for which Bully Machine remains obliged to provide adequate information:

(a) Navigation or session cookies: essential to allow the user to move normally within our Site and to correctly use the related services; not being stored on the user's computer, they disappear when the browser is closed;

(b) Functional cookies: solely aimed at improving and speeding up navigation on the Site, through memorizing certain choices made by the user (such as language preferences).

These are therefore tools used by to guarantee, among other things, efficient navigation, the stability of the session, the persistence of the login throughout the session and the selected navigation country. They also serve to memorize the choices made by the user relating to the display of certain elements of the page, such as information and communication banners. The use of technical cookies and the carrying out of the processing connected to them does not require, pursuant to current legislation, the prior consent of the user. In any case, the possibility remains for the latter to prevent the installation of technical cookies at any time through the settings of their browser, in the knowledge that such a choice could complicate, slow down and sometimes block navigation on the Site. acts as data controller exclusively in relation to first-party cookies installed on the Site.

Third party cookies

It is possible that while a user is browsing our Site, some cookies are stored on their device which are not directly controlled and managed by the Site. This happens, for example, when the user visits a page that includes the contents of a site third-party websites. In this regard, please note that the Site does not play any role in the processing of data deriving from this type of cookie, as it is a simple technical intermediary.

Third-party profiling cookies are used to display personalized advertisements on the Site and on other websites and their operation is based on the browsing activities of each user. This type of cookie could also be used by third parties to show their products and services on the Site. The Site also uses some types of third-party analytical cookies through which, by way of example, the following information is collected:

(a) number of visitors, page views and navigation within the Site;

(b) effectiveness of acquisition campaigns based on the source of web traffic;

(c) details of products viewed and possibly downloaded on the Site.

These cookies, as well as the purposes for which they are used outside the Site, fall under the direct and exclusive responsibility of the third party who installs them on the user's terminal and are used to show the user advertisements in line with their interests (this is the case of third-party cookies for profiling/retargeting).

If the user wishes not to receive third-party cookies on their terminal, they can at any time, through the links below, or through the selection/deselection options present within the "further information" area of the cookie banner (viewable upon first access to the Site and subsequently accessible at any time via the special "control your privacy" button present on all footer pages of the site) exclude its receipt.

Tracking cookies

Tracking cookies can be disabled without any consequences on portal navigation. uses the Google Analytics service of the company Google, Inc. (hereinafter "Google") to generate statistics on the use of the web portal; Google Analytics uses cookies (not third parties) which do not store personal data. The information obtained from cookies on the use of the website by users (including IP addresses) will be transmitted from the user's browser to Google, based at 1600 Amphitheater Parkway, Mountain View, CA 94043, United States, and stored at the company's own servers. According to the existing terms of service, Google will use this information, as independent data controller, for the purpose of tracking and examining the use of the website, compiling reports on site activity for use by the site operators and providing other services relating to website activities, connection methods (mobile, PC, browser used, etc.) and methods of searching and reaching the portal pages. Google may also transfer this information to third parties where this is required by law or where such third parties process the aforementioned information on behalf of Google. Google does not associate IP addresses with any other data held by Google.

To consult the privacy policy of the Google company relating to the Google Analytics service, please visit the website
To find out about Google's privacy policies, we invite you to view the website

To disable analytical cookies and to prevent Google Analytics from collecting data on your browsing, you can download the browser add-on to deactivate Google Analytics:

The following table lists all the cookies present on the Site, highlighting their specific characteristics and, in the case of third-party cookies, links to the respective privacy policies, so that the user can consciously decide whether to give consent. their use and which cookies to block or delete.

Details of necessary technical cookies used:

Name Supplier Scope Scadenza Tipologia
Prestashop-# Prestashop Cookies that Prestashop uses to save information and keep the user session open.
Allows you to save information such as currency, language and customer identifier.
19 giorni HTTP
Display Prestashop Maintains user states across different pages of the site. Persistente HTML
CookieConsent PrestaChamps Stores the user's cookie consent state for the current domain. 1 anno HTTP
rc::a Google This cookie is used to distinguish between humans and robots.
This is useful for the website, in order to make valid reports on the use of the site.
Persistente HTML
rc::c Google This cookie is used to distinguish between humans and robots. Sessione HTML


Details of the analytical cookies used:


Nome Fornitore Scopo Scadenza Tipologia
_ga Google Registers a unique ID used to generate statistical data on how the visitor uses the website. 2 anni HTTP
_gat Google Used by Google Analytics to limit the request rate. 1 anno HTTP
_gid Google Registra un ID univoco utilizzato per generare dati statistici su come il visitatore utilizza il sito internet. 1 anno HTTP


Marketing cookies detail:


Nome Fornitore Scopo Scadenza Tipologia
NID Google This cookie is used to collect website statistics and track conversion rates and personalization of Google ads. 7 mesi HTTP


Cookie management and consent


On the first visit to the Site, the user can (i) accept all cookies by clicking on the "Accept All" button; (ii) do not give any consent and continue maintaining the default settings, which exclusively provide for the use of technical cookies, necessary for the functioning of the Site, by clicking on the "reject all" button or (iii) select in a granular manner only some purposes or third parties, by clicking on "More information", interacting with the cookie banner that is shown on the first visit.

In any other case and at each subsequent visit to the Site, by clicking on the "Check your privacy" button present in the footer at the bottom of all pages of the Site to recall the cookie management banner in which you can change your preferences. The user can deny or review consent to the installation of non-necessary cookies.

In any case, given that most browsers are programmed to accept cookies automatically, the user can choose not to receive them by accessing the browser settings and disabling their use, according to the procedures described at the following addresses:

Internet Explorer:
Mozilla Firefox:
Google Chrome:

EU-US Privacy Shield Provisions (EU-US Privacy Shield)

The European Commission has established that some countries outside the European Economic Area (EEA) are required to protect personal data adequately. The European Commission's decisions on adequacy can be found here. To transfer data from the European Economic Area to other countries, such as the United States, we comply with current regulations that establish a level of protection equivalent to that required by law in force in the European Union.

Data processing methods and retention times

As highlighted at the top of this information page, collects and processes some of your personal data through cookies that it transmits directly to the Site (first-party cookies). Bully Machine acts as data controller of this data, in accordance with the provisions of the Regulation. Bully Machine will process your data only with electronic tools, in a totally automated manner and without human intermediation. Therefore, Bully Machine employees and collaborators will never access the content of your personal data obtained through cookies, which means that they will never be able to access and/or have direct personally identifiable information (PII).

Personal data may be stored on servers managed by third parties (e.g. IT system suppliers) who act as external data controllers on the basis of a specific written appointment by the Company. Bully informs you that, in compliance with the conditions and guarantees established by the Regulation, your data may be transferred to countries not belonging to the European Economic Area, which may not offer a level of privacy and data protection protection personal data comparable to that guaranteed by Italian and European privacy laws, but as owner Bully will take the security of the data into maximum consideration, therefore it will proceed in the management of such transfers with all due precautions and guarantees. Your personal data will not be communicated to third party data controllers nor will it be disclosed. The personal data of users of the Site will be kept for the time strictly necessary to carry out the primary purposes illustrated in this information, or in any case as necessary for the protection of the rights of both the interests of the users and of

Your rights

To exercise your rights, or to obtain further information or clarifications in relation to this Cookie Policy, please contact Bully Machine in the following ways:

By sending a registered letter with return receipt to the registered office of the owner Bully Machine (Via di Campaldo, 10 56122 - Pisa (PI);
By sending an email to info[et]

Pursuant to the Regulation, Bully Machine informs that users have the right to obtain indication (i) of the origin of the personal data; (ii) the purposes and methods of processing; (iii) the logic applied in case of processing carried out with the aid of electronic instruments; (iv) the identification details of the owner and managers; (v) of the subjects or categories of subjects to whom the personal data may be communicated or who may become aware of it as managers or agents.

Furthermore, users have the right to:

a) obtain access, updating, rectification or, when interested, integration of the data;
b) obtain the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those whose retention is not necessary in relation to the purposes for which the data were collected or subsequently processed;
c) obtain certification that the operations referred to in letters a) and b) have been brought to the attention, also with regard to their content, of those to whom the data have been communicated or disseminated, except in the case in which such fulfillment proves impossible or involves a use of means that is manifestly disproportionate to the protected right. Furthermore, users have the right to withdraw consent at any time, if the processing is based on their consent;
d) (where applicable) the right to data portability (right to receive all personal data concerning them in a structured, commonly used and machine-readable format), the right to limit the processing of personal data and the right to cancellation (“right to be forgotten”);
e) the right to object: i) in whole or in part, for legitimate reasons, to the processing of personal data concerning them, even if pertinent to the purpose of the collection; ii) in whole or in part, to the processing of personal data concerning them for the purposes of sending advertising material or direct sales or for carrying out market research or commercial communication;
f) if they believe that the processing concerning them violates the Regulation, the right to lodge a complaint with a Supervisory Authority (in the Member State in which they habitually reside, in the one in which they work or in the one in which the alleged violation occurred ). The Italian supervisory authority is the guarantor for the protection of personal data, with headquarters in Piazza Venezia n. 11 – 00187 Rome (

*** is not responsible for updating all the links that can be viewed in this Cookie Policy, therefore whenever a link is not working and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites accessed by account links.

Owner of the processing of personal data

The Data Controller of personal data is:
Bully Machine brand
Bertelli Luis
Via di Campaldo, 10 56122 - Pisa (PI) Italy
VAT number: IT02245090507
eMail: info[at]
Telephone: +39 338 5261459